Superautomatic coffee machine specialist Franke Coffee Systems Americas just cut the ribbon on a new United States showroom at its headquarters in Smyrna, Tennessee.
About a half hour’s drive southeast of Nashville, the new showroom is designed to highlight and promote the Franke brand to U.S. users, while offering immersive experiences involving Franke’s newest and most popular equipment.
The spacious new showroom includes Franke superautomatic solutions such as the A400 Fresh Brew and A1000 FLEX systems, as well as the semi-automatic S700, which allows for a more hands-on approach to milk foaming. The facility is also a show space for proprietary Franke technologies such as its iQFlow, FoamMaster and CleanMaster systems, Franke Digital Services, and more, according to the company.
“This showroom has been designed to bring our brand vision to life,” Doug Smith, vice president of sales at Franke Coffee Systems Americas said in an announcement of the opening today. “We are excited to open our doors and invite the coffee community to experience the craftsmanship and innovation that define Franke. This showroom is a testament to our dedication to providing top-of-the-line coffee solutions for businesses of all sizes.”
Franke Coffee Systems Americas is a division of Swiss conglomerate the Franke Group. Franke offers the U.S. coffee market a broad range of modular machinery through its A Line.
In Europe, the group recently introduced another major machinery line called the Mytico, which was created to pair classic Italian espresso machine design with superautomatic or semi-automatic features, as well as advanced milk foaming control.
In 2022, Franke signaled its continued investment in the coffee segment by enlisting multiple-time Irish Barista Champion and 2021 World Barista Champion finalist Wojciech Tysler as its brand ambassador.